Month: March 2019

Beware the spelling. FYRE – Bad. FIRE – Good.

Beware the spelling. FYRE – Bad. FIRE – Good.

I became familiar with the debacle known as the FYRE Festival when it first occurred in 2017. The festival was marketed to millennials (with a severe case of FOMO) as a 3-day luxury music experience on an exclusive island in the Bahamas. It was supposed…